The launch of Hylé Care, a site specializing in anti-aging products, presented an exciting opportunity to implement a robust SEO strategy from the outset. This case study focuses on how a well-prepared and aggressive launch can deliver results in the first month, although it's important to note that in SEO, it typically takes several months to determine if a strategy is effective. This case study details the key steps of the SEO strategy, the actions implemented, and the results achieved one month after the launch.
SEO Strategy Implemented
- Keyword Research
- An in-depth keyword research was conducted to identify the most relevant and frequently searched terms by our target audience.
- This research was applied to both articles and product pages to maximize their visibility on search engines.
- Product Page Optimization
- Each product page was meticulously optimized with detailed descriptions, appropriate meta tags, optimized images, and keyword mapping based on the identified keywords.
- Regular Content Creation
- We decided to create four articles per week. Each article was carefully optimized for SEO, focusing on topics relevant to our target audience, such as skincare routines, anti-aging ingredients, and beauty tips.
- The articles were designed to address frequently asked user questions and to attract high-quality organic traffic.
- Everything was organized through an editorial calendar coupled with a semantic cocoon, to strengthen internal linking and avoid orphan pages.
- Acquiring Backlinks
- To increase the site's authority while maintaining a natural backlink profile, we diversified our sources of backlinks. This included collaborations with beauty bloggers, partnerships with authoritative websites, submissions to specialized directories, and other advanced linking strategies.
- This approach helped to strengthen Hylé Care's credibility and authority in the eyes of search engines.
Results After 30 Days
One month after the launch of the Hylé Care site, the results were extremely positive, considering that in SEO, timelines to see progress are typically around 6 months:
- 78 qualified keywords were identified and ranked, which helped to increase organic traffic and attract qualified visitors.
- One product page has risen to the first page of search results for a competitive keyword, demonstrating the effectiveness of the SEO strategy and content optimization.
Conclusion
The SEO strategy adopted for the launch of Hylé Care proved its effectiveness in a short period. The combination of regular content creation, advanced backlink strategy, product page optimization, and targeted keyword research enabled the site to achieve competitive positioning on search engines.
Informations sur le projet
CMS : Shopify
Client : Hylé Care
Secteur : Cosmétique
Time Period: 1 month
Website: https://www.hyle.care/
English 
Français