In 2021, we implemented a solid SEO strategy for MarcGrays.com. Our objective was to improve online visibility, increase organic traffic, and optimize search engine rankings. This case study presents the results achieved through our SEO efforts and explains how we met these goals.
Data Analysis
Organic Traffic
- 2020: 864 organic visits.
- 2021: 9,017 organic visits.
- Growth: +944%
The dramatic increase in organic traffic indicates that our SEO strategies have been effective in attracting more visitors to the website.
Organic Keywords
- 2020: 1,862 organic keywords.
- 2021: 5,217 organic keywords.
- Growth: +181%
By targeting relevant keywords and optimizing content, we successfully improved the site's visibility across a wide range of search queries.
Cost of Organic Traffic
- 2020: 1 645 USD
- 2021: 21 985 USD
- Growth: +1237%
The value of organic traffic has significantly increased, reflecting the importance and quality of the visitors attracted.
Strategies Implemented
Initial SEO Audit
- In-depth analysis of the website to identify strengths and weaknesses.
- Competitor and keyword analysis.
On-Page Optimization
- Optimization of meta tags (title, description).
- Improvement of URL structure.
- Optimization of existing content with targeted keywords.
- Improvement of website loading speed.
- Optimization of product pages.
Content Creation
- Regular publication of new optimized blog posts.
- Creation of informative and engaging content for main pages.
- Utilization of long-tail keywords to capture qualified traffic.
- Creation of specific landing pages to capture prospect emails.
Quality Backlinks
- Acquisition of high-authority backlinks.
- Collaboration with relevant sites to obtain quality backlinks.
Technical SEO
- Fixing crawl errors and 404 pages.
- Optimization of the robots.txt file and XML sitemap.
- Implementation of schema markup to enhance rich snippets.
Results by Country
- France: +1,120% traffic growth.
- Belgium: +318% growth.
- Canada: +268% growth.
- United States: +610% growth.
- Madagascar: +1,750% growth.
Improvement in Rankings
- Top 1-3: +120 positions.
- Top 4-10: +157 positions.
- Top 11-20: +180 positions.
Conclusion
Continuous efforts and a well-defined SEO strategy enabled MarcGrays.com to achieve impressive results in 2021. The significant increase in organic traffic, improved rankings for targeted keywords, and growth in the value of organic traffic are clear indicators of our approach's success. These results highlight the importance of a robust SEO strategy for any business seeking to enhance online visibility and attract quality traffic.
Informations sur le projet
CMS : Shopify
Client : Marc Grays
Secteur : Cosmétique
Période de temps : 1 an
Site : https://marcgrays.com/
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