MonTransport.com is a platform dedicated to connecting customers with transportation services, such as VTCs. Over the past few years, our SEO strategies have significantly increased organic traffic, notably through our efforts to remove ghost pages and optimize landing pages. This case study examines the SEO strategies implemented and their impact on the site's traffic.
Main SEO strategies implemented
Removal of Ghost Pages
Ghost pages are pages that add no value in terms of content or user experience and can dilute the site's authority. The first action taken after discovering hundreds of ghost pages was to remove them.
Optimization of Landing Pages
The optimization of landing pages was another key to success. This includes improving content, adding relevant keywords, and enhancing the user experience to increase the conversion rate.
Data Analysis
Organic Traffic
MonTransport.com's organic traffic has reached 100K visitors per month, with an increase of 1.1%. The majority of the traffic comes from France (75%), followed by Spain (8.2%) and Germany (6.7%).
Organic Keywords
The site ranks well for several important keywords. Here are a few examples:
- taxi : Position 3
- montransport : Position 1
- mon transport : Position 1
- taxi pas cher : Position 1
- taxi cab close to me : Position 2
The site has a total of 77.7K organic keywords, demonstrating broad coverage and strong visibility on search engines.
Traffic Distribution by Intent
Keywords are distributed according to different intents:
- Informational: 53.1% of the keywords
- Navigational: 10.8% of the keywords
- Commercial: 20.2% of the keywords
- Transactional: 15.8% of the keywords
This distribution shows that the site attracts not only visitors seeking information but also users ready to make a transaction.
Distribution of Organic Rankings
MonTransport.com ranks primarily in positions 1 to 10 in search results for its main keywords, contributing to high-quality organic traffic.
Branded and Non-Branded Traffic
A significant portion of the traffic (86.5%) comes from non-branded keywords, indicating strong SEO performance for generic searches and good overall visibility.
Conclusion
The efforts to remove ghost pages and optimize landing pages have paid off, as evidenced by the significant increase in organic traffic and keyword rankings. This case study demonstrates the importance of continuous optimization and quality content management to improve SEO performance.
Informations sur le projet
CMS : WordPress / Woocommerce
Client : Mon Transport
Industry : Transport
Période de temps : 1 an
Site : https://montransport.com/
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